As a multidisciplinary experience designer, I make complex systems easier to understand, navigate, and live with, creating experiences that feel clear, thoughtful, and human.
Hello, I’m Mehrafza.
I’ve spent the last 18 years studying, practicing, and teaching design. My practice brings together design thinking, systems thinking, futures thinking, research, empathy, storytelling, making, and testing to understand how people move through the world, question the systems we have inherited, and imagine what could come next. I believe empathy helps us understand lived experiences, futures thinking helps us challenge our assumptions about tomorrow, and testing helps us turn possibilities into something we can learn from today.
I’m interested in the things we often take for granted: how we belong, how we care for one another, and who gets included or left out by the systems around us.
Talk to me about human belonging, inaccessible systems and services, displacement and immigration, nature and farming, the history and politics of food, education and health, human behavior, and the messy relationship between people and the systems we build.
Associated acts and clients include McKinsey & Company, Rochester Institute of Technology, CHEF iQ, Blue Apron, Kuartis medical, and Children's hospitals.
Selected work
[06]
The food city
New York, 2040
Reimagining food as infrastructure
for New York City
