wheely

Wheely is a sanitized version of a client project. Identifying details have been changed for confidentiality.
OVERVIEW
An AI-powered mobile car care platform that connects drivers with trusted, on-demand mechanics through a guided digital experience.
THE PROBLEM
Drivers need a faster, more transparent way to identify vehicle issues, understand service costs, and book trusted mechanics with confidence.
THE SOLUTION
A mobile app that uses computer vision to assess vehicle issues through the phone camera, provides transparent pricing, and dispatches the right mechanic with the right tools directly to the user.
EXPERIENCE GOAL
Create an end-to-end experience that reduces uncertainty, builds trust, and makes car care simple for every driver.
DESIGN PRINCIPLES
Design for transparent process and pricing.
Design personalized services based on vehicle type and model.
Design intuitive guidance at every step.
Design for every level of automotive knowledge.
RETENTION AND LOYALTY STRATEGY
Extend the experience beyond one-time repairs by delivering ongoing value.
Smart reminders for routine and seasonal maintenance.
Vehicle health checks through quick AI-powered scans.
Wheely+ membership with priority service and exclusive benefits.
Partner rewards for everyday driving needs, such as car washes, fuel, and mobility services.